Specific Target Audience

Below is the requirements of my specific target audience. This is my interpretation of someone who I feel may fit my target audience and someone who possibly connects with the storyline and plot.

Age - 13+

Gender - male and female

Lifestyle - someone who has a quiet and independent lifestyle and would perhaps watch my short film to feel secure and dependant on it enabling them to express their feelings and emotions. Also someone who is or has experience bullying as they may connect heir personal identity to the protagonist of the short film.

interests - My target audience could possibly have any interests, however if it was someone who is very quiet and independent, perhaps they enjoy school and reading? Long walks?

Socio-economic group - Someone from any socio economic group, ranging from working class up to higher class as anyone could experience bullying from either perspective, although it is not nice, its that persons choice. Although if I was to dig deeper, I believe that bullying would occur more with lower class and working class where students would lie as I feel as though bullying occurs more with students.


I have chosen this audience group because I feel these are the type of people that would suit my genre. linking to Claude Levi-Strauss' oppositional binary theory, my film is about bully and victim, light and darkness, happy and sad, and young and old. These support my film and initial plot helping give me an estimate of what my target audience would be like. Overall, I feel as though it could possibly be someone who has been bullied before or is currently being bullied and my short film would offer some sort of comfort to them where they can express and share their feeling and emotions with the protagonist of the story. Also I could also have an opposition reader where perhaps its the bully themselves watching my short film. This then would communicate a different message and would possibly make them aware of how they made/make people feel allowing the bully to different a different perspective of it all. 
I also feel as though my target audience group are not conventional because I think that it's a more niche audience. I believe this because I think (or I wish to think) that there isn't many people that actually get bullied so severe that it affects their personality and completely changes their lifestyle. So in that case, I believe that my short film has a more specific genre and that there is  gap in the market for my kind of film and the type of audience is attracts as it is a lot different to any other bog standard rom - com or horror.