Fonts...
Throughout the planning, research and construction of my main task and ancillary texts, i noticed that the choice of font was a very important element as it set an atmosphere for those who had only read the poster or film review but had not yet seen my short film, in other words, the font perhaps gave them an understanding to what the film is actually about. Whilst creating my short film I decided to use a big, bold serif font for my titles and credits and straight away I knew this was something that I should replicate in the construction of my ancillary tasks. Most of the time the font is white as I feel this provokes the innocence and vulnerability of the protagonist in my short film 'Nina'. I continued to use the same font for each of my ancillary tasks as by doing this I was creating a house style in which all my products could be recognised as one, not to mention that it also helped my short film look more professional and helped advertise. I also used a bright green colour on my film review as as well as it helping specific, important information stand out to my target audience, it also conveys a sense of nature and realism to the film as a whole. After looking at existing texts, I realised that I made a right choice with the font as it was easy to read and understandable for my target audience because of it's simplistic nature, whereas if I had picked out a chunky, bold, black sans serif font I feel as though the right message would've been portrayed and that the audience would perhaps get confused as it may connote the wrong ideas.
Images...
The use of images has also helped me create a house style. For instance, most of my images are screen shots from the actual film, so therefore, if someone has watched my film and then sees the film review about it, they will recognise the exact picture and will be able to relate to what happens at that moment, or vide versa, if someone had seen the film review first then they may recognise certain elements within the film. I also used screen shot because i feel that it conveys the characters really well as these 'action shots' capture the emotion and vulnerability of the image and protagonist engaging them and enabling them to understand what my film is about. Another way I was able to create a house style with the images was the quality. For example, I used similar, if not the same filters and colour corrections on them enabling me to build an abstract and versatile quality that reflects my product as a whole.
Setting/mise en scene...
Another important stylistic feature that featured in my main product and ancillary tasks was the mimicking and repetition of location. I simply filmed my protagonist walking along the street looking very glum as the voiceover is heard. I did this as I felt that if I had too much action happening at the same time as the voiceover, then the voice would get lost and evidently, the audience would then also get lost. The main setting in most of my film and the images is the street which consists of nothing but a bench, grass and a housing estate in the background. This 'ordinary' location reflects the representation of the protagonist as she loves nothing but an ordinary life in which many people could relate to. Overall, i feel as though this house style helps create personal identity for my target audience and also to create a sense of realism.
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